4 Tips For Holding An Event In Bangkok

Recognized as one of the world’s fastest-growing tourism economies, Thailand is synonymous with travel. After a wave of innovations in recent years, the country’s capital, Bangkok, has established itself as an epicenter for world-class M.I.C.E. (meetings, incentives, conferencing, exhibitions) events in Southeast Asia. The Thailand Convention and Exhibition Bureau (TCEB) expects to welcome over 1 million international M.I.C.E. visitors, generating roughly 112 billion baht, in 2018.

Of course, if you do decide to host your next event in Bangkok, planning ahead is paramount. Here are four tips to ensure a successful execution.

Bangkok Marriott Marquis Queen’s Park

01 Focus on what’s important

During the initial planning stages of your event, keep a laser-sharp focus on which elements of your presentation are the most important. Will you be building an exciting lineup of speakers, incorporating fun networking themes or divvying out marketing display materials and leisure itineraries? Mapping out your strategy will be critical.

Bangkok offers a plethora of meeting venues, along with world-famous leisure destinations, to accommodate a range of guests. For example, the Bangkok Marriott Marquis Queen’s Park offers a distinct meeting concierge program that allows experienced event planning and catering teams to assist in planning the event, from initial prep stages to actual execution. The venue is over 69,000 square feet through its 35 meeting venues––one of the largest of its kind in Bangkok.

Bangkok Marriott Marquis Queen’s Park

02 Choose a convenient location

An attention-grabbing marketing campaign might be enough to pique the interest of attendees, but it won’t drive them there. What will get them to the venue, however, is convenience in terms of location, travel time and local attractions.

When it comes to choosing a particular venue in Bangkok, try to factor in proximity to attractions (The Grand Palace, Wat Phra Kaew and Bangkok floating markets are some of the most popular) and Bangkok’s Suvarnabhumi Airport. The JW Marriott Bangkok is located in the heart of the city, just 20 minutes from the airport. The venue offers 12 different meeting rooms, the largest of which can easily seat 550 event attendees, and has over 14,000 square feet of event space.

Bangkok Marriott Marquis Queen’s Park

03  Make things easy for hosting companies and attendees

Of course, attendance for your event is not merely dependent on a compelling agenda, a notable keynote speaker or a mouthwatering menu. Removing simple (but sometimes tedious) obstacles like overnight hotel reservations for attendees also plays a big role in success.

For example, if attendees have to spend a lengthy amount of time completing their reservations, they might be less inclined to attend the event. Incorporate tools that will make the booking process as seamless as possible. The Bangkok Marriott Marquis Queen’s Park hotel offers event planners and clients a complimentary attendee booking tool called Reservation Link that helps to expedite the process.

Bangkok Marriott Marquis Queen’s Park

04 Tap into cutting-edge technology

As Forbes highlighted recently, Bangkok has undergone a fairly sizable tech transformation in recent years. And naturally, most all of the Bangkok M.I.C.E. venues, like the JW Marriott Bangkok, have followed suit. The hotels offer advanced technological equipment designed to engage your audience, including advanced projection systems, audiovisual systems and Wi-Fi-powered rooms that allow meeting attendees to stay connected 24/7.

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